The famous discount store chain has just welcomed an innovative energy drink, created by the well-known Polish rapper Quebonafide and producer FORXST. The new product, a herbal energy drink, has taken the internet by storm, with many users expressing shock at its price.
A New Era of Energy Drinks
The collaboration between Quebonafide and FORXST has resulted in the creation of a new food brand, which includes the energy drink as one of its flagship products. According to the brand’s promise, the energy drink is made from natural ingredients that provide a natural energy boost. The product is available in two flavors: matcha latte and milk tea.
The Price that Sparked Controversy
Despite being available in discount stores, the energy drink’s price has sparked controversy among internet users. The 500ml bottle costs 9.99 PLN, which is not as cheap as one would expect from a discount store. Many users have taken to social media to express their surprise and disappointment at the price.
The Rising Trend of Celebrity-Branded Products
Quebonafide’s energy drink is not the first celebrity-branded product to hit the market. In recent years, we have seen a growing trend of celebrities launching their own product lines, from beauty products to food and beverages. This trend is not only limited to Poland, but is a global phenomenon, with celebrities like Kylie Jenner, George Clooney, and Dwayne „The Rock” Johnson launching their own successful product lines.
The Energy Drink Market in Poland
The energy drink market in Poland is a growing industry, with an estimated value of 2.5 billion PLN in 2022. The market is dominated by international brands such as Red Bull and Monster, but local brands are slowly gaining popularity. According to a report by Euromonitor International, the energy drink market in Poland is expected to grow by 5% annually until 2025.
The Importance of Natural Ingredients
The energy drink market is shifting towards natural and organic products, with consumers becoming more health-conscious and demanding products that are free from artificial ingredients. Quebonafide’s energy drink, with its natural ingredients and promise of a natural energy boost, is well-positioned to capitalize on this trend.
Conclusion
Quebonafide’s energy drink is a bold move into the beverage market, and its natural ingredients and unique flavors are likely to appeal to many consumers. While the price may be a barrier for some, the product’s quality and the brand’s promise of a natural energy boost are likely to make it a success. As the energy drink market in Poland continues to grow, it will be interesting to see how Quebonafide’s product performs and whether it will become a major player in the industry.
Sources:
* Euromonitor International: Energy Drinks in Poland
* Statista: Energy Drink Market in Poland
* trapl_info (@trapl_info) Instagram post
